Case Study
How Dr. Nunnery Turned $2,400/Month in Ads into $180K in New Patient Revenue
The Challenge
The Situation
Dr. Nunnery had tried Google Ads before - with a generalist agency that also managed campaigns for restaurants and law firms. He was spending $3,000 per month with zero call tracking, no conversion measurement, and no idea which clicks actually became patients. His cost per acquisition was somewhere north of $300 per patient (though nobody could say for sure). After 18 months of bleeding money, Dr. Nunnery was ready to abandon digital marketing entirely.
The Job To Be Done
What He Needed
Dr. Nunnery didn't need more clicks. He needed proof - a marketing partner who could trace every dollar to a patient outcome and show exactly what the return on investment looks like. He needed to stop guessing and start measuring.
Our Approach
What We Built
We rebuilt the entire paid acquisition funnel from scratch. New landing pages designed for dental patients, granular keyword targeting (no more bidding on 'dentist' alone), call tracking on every number, and weekly optimization based on which keywords actually produced booked appointments - not just clicks.
- Conversion-optimized landing pages for each service line
- Google Ads restructure with dental-specific keyword strategy
- Call tracking with AI-powered call scoring
- Custom website with integrated scheduling
- Weekly campaign optimization and monthly ROI reporting
Results
The Results
Within 7 months, every dollar Dr. Nunnery spends on marketing generates over $4 in trackable patient revenue. His cost per patient acquisition dropped from $310 to $74, and he can see exactly which campaigns produce results.
For the first time in my career, I can see exactly how many patients each marketing dollar generates. DDS turned my biggest expense into my highest-ROI investment.
Ray Nunnery, DDS now generates $403K+ in estimated annual patient value every year.
When you're ready to see numbers like these for your practice
Every month you wait is another month of patients choosing the practice that shows up first. Let's change that.
No setup fees • No long-term contracts • Starts at $300/mo
More Success Stories
See how other practices grew
Artisan Dentistry
An established cosmetic practice was losing ground to competitors who showed up first. A new website, local SEO, and targeted ads changed everything.
Read Case Study →
Dr. Stephen Cheung, DDS
A solo practitioner with zero online presence built a dominant digital footprint from scratch - and now generates 18 new patients every month.
Read Case Study →
Gold River Pediatric Dentistry
A beloved pediatric practice was the area's best-kept secret. A new website and parent-focused strategy made them the practice every family recommends.
Read Case Study →