Case Study
How a New Orthodontic Practice Became the #1 Ranked Provider in Her Area in Under a Year
The Challenge
The Situation
A board-certified orthodontist opened a new practice in a market already saturated with established competitors, including two corporate orthodontic chains with massive ad budgets. As a new practice, she had zero online visibility, no reviews, and a website built from a generic template that did nothing to differentiate her specialization in airway-focused orthodontics, special needs patients, and biocompatible materials. Despite offering personalized care the chains couldn't match - including treatment for patients with autism, sensory processing disorders, and dental anxiety - families simply couldn't find her.
The Job To Be Done
What She Needed
She didn't just need a website - she needed to establish authority fast in a crowded market. Parents and adult patients needed to find her before the chains, understand what makes her approach different, and feel confident booking a consultation. Every month without visibility meant losing potential Invisalign, braces, and early interceptive orthodontic cases to competitors who showed up first.
Our Approach
What We Built
We designed a warm, modern website that highlights what makes this practice different - airway evaluation, special needs expertise, and biocompatible materials that corporate chains don't offer. We paired it with an aggressive local SEO strategy and a social media presence that built community trust before patients ever walked in the door.
- Custom website showcasing orthodontic specialization and unique differentiators
- Local SEO targeting orthodontist, Invisalign, and braces keywords
- Social media management with patient education and community content
- Google Business Profile optimization with review generation strategy
- Virtual smile assessment integration for lead capture
Results
The Results
Within 8 months, the practice went from invisible to the #1 organic result for orthodontist searches in her area. Consultation volume tripled, and the practice reached profitability months ahead of projections.
Opening a new practice is terrifying - especially against chains with huge budgets. DDS helped me stand out by showing patients what makes my care different. I treat patients other offices turn away, and now families are finding me specifically for that. I have a waitlist for consultations.
Orthodontic Startup now generates $520K+ in estimated annual case value every year.
When you're ready to see numbers like these for your practice
Every month you wait is another month of patients choosing the practice that shows up first. Let's change that.
No setup fees • No long-term contracts • Starts at $300/mo
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