Gold River Pediatric Went from 'Best Kept Secret' to the Practice Every Parent Recommends

The Challenge

The Situation

Gold River Pediatric had a loyal patient base and a stellar clinical reputation - but parents new to the area had no way to find them. Their website was built on Flash (yes, Flash), which meant it literally didn't render on any phone or modern browser. When a corporate pediatric chain opened two miles away with a shiny website and aggressive Google Ads, Gold River's new patient numbers dropped by a third. Parents were choosing the competitor simply because it appeared first and looked professional online.

The Job To Be Done

What They Needed

Dr. Kim needed Gold River to become the obvious first choice for parents - a website that builds trust in the three seconds before a parent decides to call or click away. The practice needed to be findable, look trustworthy, and make booking effortless on a phone at 10pm when a parent is searching for a pediatric dentist.

Our Approach

What We Built

We designed a warm, parent-focused website optimized for mobile (where 89% of their audience browses). We paired it with a local SEO strategy targeting parent-specific searches and a social media presence that showcased the practice's kid-friendly personality.

Mobile-first website with kid-friendly design and instant booking
Local SEO targeting pediatric dental keywords in the Gold River area
Social media management with engaging parent-focused content
Google Business Profile optimization with photo strategy
Monthly performance reporting and strategy adjustments

Results

The Results

Gold River Pediatric went from invisible to the #1 result for pediatric dental searches in their area. Mobile traffic jumped from 23% to 89% of total visits, and the website now converts at nearly 3x the industry average for dental practices.

Within 6 months

+194%

Increase in Website Leads

89%

Mobile Traffic (from 23%)

Ranking for 'Pediatric Dentist Gold River'

New Families Per Month

$268K+

Estimated Annual Patient Value

$268K+ in estimated annual patient value

Parents tell us they found us on Google and loved how easy the website made it to book. We went from losing families to a chain to having a waitlist. DDS understood exactly what parents need to see.

Dr. Sarah Kim Owner, Gold River Pediatric Dentistry

Gold River Pediatric Dentistry now generates $268K+ in estimated annual patient value every year.