Case Study
Dr. Cheung Was Invisible Online. Now He Dominates Every Search in His Zip Code.
The Challenge
The Situation
Dr. Cheung had relied entirely on word-of-mouth referrals for 12 years. It worked - until it didn't. When two referral sources retired and a corporate chain opened nearby, new patient volume dropped 40% in six months. His Google Business Profile had 11 reviews at 3.8 stars (including two unfair 1-stars from non-patients). Competitors with 200+ reviews were capturing every search. Dr. Cheung was spending zero on marketing because he didn't know where to start.
The Job To Be Done
What He Needed
Dr. Cheung needed to build an online presence from scratch - one that would generate a steady stream of patient inquiries without depending on referral relationships that could dry up overnight. He needed to become the obvious choice when someone searches for a dentist in his area.
Our Approach
What We Built
We started with the foundation: a conversion-optimized website and Google Business Profile overhaul. Then we launched an aggressive reputation management campaign to turn Dr. Cheung's happy patients into online advocates, paired with social media content that showcased his expertise and personality.
- Conversion-optimized website with online scheduling
- Local SEO and Google Business Profile optimization
- Automated review request system targeting happy patients
- Social media management (3 posts/week across Facebook and Instagram)
- Reputation monitoring and response management
Results
The Results
In under a year, Dr. Cheung went from virtually invisible online to the most-reviewed, highest-rated dentist in his zip code. His practice now receives more new patient inquiries from Google than from referrals - for the first time in 12 years.
I spent 12 years building my practice on referrals alone. In less than a year, DDS built me an online presence that generates more patients than referrals ever did. I wish I'd started sooner.
Dr. Stephen Cheung, DDS now generates $302K+ in estimated annual patient value every year.
When you're ready to see numbers like these for your practice
Every month you wait is another month of patients choosing the practice that shows up first. Let's change that.
No setup fees • No long-term contracts • Starts at $300/mo
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