Case Study
How Artisan Dentistry Went from Page 3 to the #1 Spot - and Added 22 New Patients Per Month
The Challenge
The Situation
Artisan Dentistry had built a strong reputation for cosmetic work over 15 years - but online, they were invisible. Their website loaded in 8 seconds, wasn't mobile-friendly, and sat on page 3 of Google. Meanwhile, a newer practice two miles away was capturing every local search. Artisan was losing an estimated 15-20 potential patient inquiries every week to competitors who simply showed up first. The phones were getting quieter, and the schedule had gaps that hadn't existed a year before.
The Job To Be Done
What They Needed
Dr. Patel didn't need another website redesign. He needed a patient acquisition engine - a system that would make Artisan the first practice patients find when searching for cosmetic dentistry, and make booking so effortless that those visitors become appointments. The website was the mechanism, not the product.
Our Approach
What We Built
We replaced the outdated site with a fast, conversion-optimized website designed specifically for cosmetic dental patients. Then we layered on a local SEO strategy targeting high-intent searches and launched Google Ads campaigns with call tracking to measure every inquiry back to its source.
- Custom responsive website with 0.8s load time
- Local SEO targeting 40+ cosmetic dentistry keywords
- Google Ads campaigns with call tracking and conversion optimization
- Google Business Profile optimization and review strategy
- Monthly analytics and strategy calls
Results
The Results
Within 8 months, Artisan Dentistry went from buried on page 3 to the top of Google Maps and organic search for their primary keywords. The phones started ringing again - and they haven't stopped.
We went from worrying about empty chairs to turning patients away on Saturdays. DDS didn't just build us a website - they built us a growth engine.
Artisan Dentistry now generates $370K+ in estimated annual patient value every year.
When you're ready to see numbers like these for your practice
Every month you wait is another month of patients choosing the practice that shows up first. Let's change that.
No setup fees • No long-term contracts • Starts at $300/mo